Lean Analytics
作者: Benjamin Yoskovitz
出版社: O'Reilly Media
出版年: 2013-3-18
页数: 440
定价: USD 29.99
ISBN: 9781449335670
豆瓣评分: 8.1 58人参评
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数据分析 商业 创业 互联网 精益创业 Lean 精益方法论 产品
《Lean Analytics》简介
If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup's single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.